Tweeting

Keely, Heather, and I had a GREAT meeting yesterday with Mandy Cooper from The Image Group in downtown Holland. Mandy helped us to understand what Twitter is and how we can use it to spread the word about our ministry.

Some of the highlights of our Tweeting:

1. Seeing Keely create a Twitter account and discover all sorts of people and organizations that are using Twitter.
2. Beginning to understand the importance of "retweets". If your "tweet" (Twitter Status) catches the attention of someone with many Twitter followers and they "retweet" your status, your message reaches many people who may never have heard of you or your organization.
3. Learning about some applications that help you to keep track of other peoples' tweets without having to keep going to the Twitter website. (TweetDeck (PC or Mac) and Twitteriffic (Mac or iphone) Visit http://tweeterland.com/twitter-applications/ for more Twitter options than I could ever imagine existed!

In my own mind, here is how I have "categorized" Twitter: our current donors may not be using it a lot, but spreading our message through Twitter will allow us to reach all sorts of people who have never heard of us before. Twitter users tend to be business-people who have some great connections and are very willing to pass along information that they find interesting or important.

If you haven't tried Twitter - give it a try. Find me on Twitter by searching for sarahlundberg. Better yet, find I.N. Network USA on Twitter by searching for innetworkusa.

Sarah Lundberg
Marketing Manager
I.N. Network USA